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There are many factors that effect how
quickly your home will sell and how
to set it's value. Let's look at a few of the more
important aspects of selling a
home .
The Product:
The product is the property. The better the home is
presented the more
successful the selling process will be. If the
house needs a new roof or is
peeling paint, taking care of these problems will
only help to speed along the
eventual sale. See Preparing Your Home For Sale.
Price:
Many times a home that is not properly priced will
sit on the market for many
months while similar homes are being sold. The best
way to price your home
is by doing a professional Market Analysis. Your
Realtor can help you with
this process. See Pricing Your Home.
Financing:
If the financing rates are too high, or if the
Seller requires a larger down
payment than is customary for the area, then the
financing may delay the sale.
A skilled Realtor will be able to help a Seller in
this often confusing process.
Timing:
The timing is a condition of the real estate market
at the time of the sale. It
may be a Seller's market or a Buyer's market. No
one can change the
condition of the market at the time the property is
for sale. An experienced
Realtor knows the condition of the market and will
advise his client on the
best strategy to sell the home.
Competition:
Every buyer makes his/her decision about which home
to buy and how much
it is worth by comparing it to available property.
The current competition
always affects the buyer's opinion of your home and
what he will think it is
worth. So, the question is, what other choices does
a buyer have and how
does your home compare?
Promotion:
Promotion is the ability to bring buyers to your
property. This includes
traditional marketing methods such as advertising,
but one of the strengths of
a real estate brokerage is that they are constantly
in touch with people
looking to purchase properties.
It is important to note that even the
very best promotion has its limitations,
because promotion cannot overcome any of the first
five factors if they are
out of balance and are not corrected. It is
important to have a constant flow
of information which will help you determine if...
The home is prepared right
The price is set right
The financing is handled correctly
What kind of market it is
What is the competition
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